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This domain states the following, "I-vol is not just another web clone." We analyzed that the web site also stated " Our background is in Liberal Arts Writing Editing Photography Music." It also stated " As the Internet has become the new publishing house, giving everyone the ability to produce and be heard, it sometimes is a chore to separate the wheat from the chaff. Too often, the Internet plays out like an 80s strip mall, dotting the landscape with pap. Sometimes a strip mall is a good thing if you crave a Big Gulp. But those cups just dont fit in the drink holders." The header had diycable as the highest ranking search term. It was followed by DIYCable, magnequest, and wilmington nc web design which isn't as ranked as highly as diycable. The next words they uses is wrightsville beach. digital photography was also included and might not be understood by search crawlers.